Reserva increases payment approval rate by 4% in less than three months

About Reserva

Reserva, established in 2006 and headquartered in Rio de Janeiro, is a renowned Brazilian fashion brand. With a focus on technology, functionality, and sustainability, Reserva crafts designs that connect with millions of modern consumers.

Reserva is a force for positive change. By integrating sustainable practices and supporting community initiatives, it’s set to redefine high-quality fashion as a tool for social and environmental progress.

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The Challenge

As a company experiencing double-digit growth year-over-year—thanks to the rise of online shopping during the COVID-19 pandemic—Reserva faced increasing complexities in managing its payment processes. Decentralized payment data made it difficult to optimize approval rates, efficiently manage fraud, and avoid reconciliation errors. 

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These operational inefficiencies, combined with the rising demand for diverse payment methods like PIX, PIX parcelado, wallets, and credit cards, posed a significant challenge to maintaining customer satisfaction.

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These challenges highlighted the need for a robust and centralized payment solution to support Reserva’s growth and enhance its operational efficiency.

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https://open.spotify.com/episode/4hZZlCL9bRXFZkVHKAIr9I?si=GoNODV9rQG6ATDeFAarJuA

Yuno as the Solution

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In September 2024, Reserva partnered with global payment orchestrator Yuno to unify their payment processes. By consolidating payment data from multiple providers into a single platform, Yuno provided Reserva with the ideal balance of security and approval rates, streamlining operations and boosting overall efficiency.

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The benefits of a unified payment infrastructure

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Decentralized payment data led to inefficient processes, with Reserva’s finance and technology teams spending valuable time tracking issues and aligning disparate systems. This operational strain not only slowed down reconciliation processes, but impacted overall payment efficiency.

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Partnering with Yuno brought a transformative shift. By unifying payment data into a centralized platform, Reserva streamlined operations, allowing the team to focus on scaling their business while maintaining accuracy and control over their financial processes.

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“Our payment data was very decentralized across all the payment partners we had, which made operations difficult— for the technology team, which had to integrate with so many partners, and for the finance team at the reconciliation level.”

-Clara Farias, Product Manager at Reserva

Enhanced customer-centric approach to payments

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Payment issues like low approval rates and limited payment options often led to customer complaints and lost sales. Yuno transformed this by enabling a more customer-centric approach to payments and enabling payment routes based on customer behavior and transaction specifics.

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This level of personalization ensured fewer complaints, higher approval rates, and a seamless checkout experience. It strengthened customer loyalty and satisfaction, solidifying Reserva’s reputation as a brand that truly prioritizes its shoppers’ needs.

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Data-driven assessment of payment and fraud providers

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Choosing the right payment and fraud providers is critical for any business, but it’s often a challenge to balance cost, performance, and security. With Yuno, Reserva could prioritize partners based on transaction characteristics, ensuring that the best-performing provider was used for specific scenarios.

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Yuno’s data-driven insights also extended to fraud orchestration. Reserva could test and fine-tune fraud prevention strategies by clustering customer segments and routing them through different fraud filters based on risk profiles.

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“In an operation of our size, even one percentage point would be a huge win for the bottom line. Four points are a remarkable boost. I think Yuno provides the perfect balance between security and approval rates for the customer, which is ultimately what we really need.”

-Clara Farias, Product Manager at Reserva

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