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Growth is the ultimate goal for businesses, but it can also bring its own set of challenges. Reserva, a leading Brazilian retail fashion brand and part of the Asas Group, experienced unprecedented growth during the COVID-19 pandemic, and soon found its payment operations under significant strain and in need of a better solution
Reserva’s payment systems struggled to keep up with the pandemic-driven surge in transactions across their platform, stability issues disrupted operations, while limited flexibility in available payment options led to involuntary customer churn. Behind the scenes, disperse payment data across multiple platforms created inefficiencies for Reserva’s tech and finance teams, slowing reconciliation and adding unnecessary complexity.
It became clear that Reserva needed a solution to sustain growth without compromising efficiency or customer satisfaction. Enter Yuno—a payment orchestration partner equipped with the expertise and tools to streamline payment operations and turn growing pains into opportunities for progress.
Overcoming operational complexities with Yuno
With payment information scattered across multiple partners, Reserva’s technology team had to manage numerous partner integrations, while its finance team struggled with reconciliation across disconnected systems.
Yuno’s comprehensive payment orchestration platform addressed these operational hurdles by centralizing Reserva’s payments and streamlining processes, delivering the perfect balance of efficiency and control.
With Yuno’s plug-and-play integration, processes that previously took weeks or months were completed in a fraction of the time. Yuno’s dynamic payment routing gave Reserva the power to customize payment flows and achieve unprecedented efficiency. By leveraging metadata, the team could optimize routes for specific scenarios, such as installment plans.
As Clara Farias, Product Manager at Reserva, explains, “We know that Partner A approves more transactions with more than four installments, so those orders automatically route to them, while fewer installments go to another partner.”
Yuno’s platform also simplified route management. If an issue arose, payments could be redirected instantly with just a click. Farias highlights the impact: “Even a small delay of 10 to 15 minutes could lead to significant losses at our scale. Yuno’s flexibility allows us to react immediately, ensuring smooth operations.” This agility enabled Reserva’s team to focus on delivering outstanding retail experiences instead of navigating payment-related complexities.
Elevating the customer experience
For Reserva, providing a seamless payment journey is a non-negotiable priority. Yuno’s advanced technology has transformed their payment process, ensuring faster transactions with fewer errors. “The impact on the end customer has been remarkable,” said Farias. “Processing is quicker, there are fewer failures, and the experience is much smoother.” This improvement has directly reduced customer support inquiries, signaling a significant enhancement in overall satisfaction.
Yuno also enabled Reserva to meet and exceed their payment needs of their customers. By adapting payment options to specific customer needs and channels, Reserva achieved a high level of personalization. Farias explains, “If a customer in one channel prefers to pay with a wallet, we let them. In another, PIX might be the preferred option, or even PIX installments for customers who need that flexibility.” This adaptability strengthens trust, boosts satisfaction, and solidifies Reserva’s reputation for putting customers first.
Additionally, Yuno’s centralized platform ensured faster resolution of payment-related issues. Delays that once caused frustration can now be addressed almost instantly, delivering a smooth, uninterrupted customer experience. Together, speed, flexibility, and problem-solving form the foundation of Reserva’s enhanced payment journey with Yuno.
Tangible results: 4% conversion boost in just three months
The partnership between Reserva and Yuno has delivered exceptional results in a short period. Within three months of launching Yuno’s solutions on the Reserva website, the company achieved a four-percentage-point increase in its purchase conversion rate. Farias emphasizes the significance of this achievement: “In an operation of our size, even one percentage point would be a huge win for the bottom line. Four points are a remarkable boost.”
Yuno’s adaptable platform has also enabled Reserva to experiment with new payment methods and fraud prevention strategies, laying the groundwork for long-term cost efficiency. Early performance and cost-benefit tests have already shown promising results, allowing Reserva to process more transactions while lowering costs.
Even when challenges arise, Yuno’s flexibility ensures seamless adaptability. Payments can be instantly rerouted to maintain continuity, minimizing disruptions and safeguarding revenue.
Looking ahead: Unlocking future opportunities
Reserva’s partnership with Yuno is just beginning, yet it has already redefined the company’s approach to payment operations. While the initial focus has been on optimizing credit card transactions, the collaboration is set to expand to a wider range of payment methods, opening the door to even greater opportunities for growth and efficiency.
By outsourcing payment complexities to Yuno, Reserva can maintain its focus on delivering exceptional retail experiences to its customers. Yuno’s agility, innovation, and scalability have become key pillars of Reserva’s strategy to thrive in the dynamic retail landscape. As Farias puts it, “There’s so much potential ahead, and we’re excited to see what the future holds with Yuno.”
