The role of payment infrastructure during Consumers Day

Promotional events have become essential for retailers aiming to boost sales and attract new customers. These events have evolved beyond simple discounts, becoming strategic opportunities to maximize revenue and enhance customer engagement.

In Brazil, Consumers Day has become a major shopping event, generating $17.6 million in revenue in 2024, with over 1.3 million products sold online. Originally created to celebrate consumer rights, it has evolved into a key sales opportunity, with retailers across industries offering exclusive deals and discounts.

As consumer continue to prioritize digital-first experiences, having a robust payment infrastructure is more critical than ever. Retailers must ensure their payment systems can handle surging transactions, provide seamless checkout experiences, and foster trust to turn browsing into sales.

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Benefits of a strong payment system during high-volume sales events

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During high-traffic sales events, every second counts. Customers expect fast, secure, and hassle-free transactions, and any payment delays or failures can directly impact conversions. A reliable payment system not only ensures smooth transaction processing but also builds trust and minimizes cart abandonment, turning increased traffic into actual revenue.

Ensuring fast and reliable payments

Offering customers their preferred payment methods is key to maximizing conversions, but fast and reliable processing is just as crucial. A strong payment system supports multiple options—credit cards, digital wallets, and instant transfers—while intelligently routing transactions through the most efficient provider to prevent delays and failures.

Building customer trust and credibility

Security is a top concern for online shoppers. A reliable payment system with secure payment gateways protects sensitive data, reducing fraud risks. By offering a trusted payment experience, retailers can enhance customer confidence and encourage repeat purchases.

Reducing cart abandonment rates

Cart abandonment remains a major challenge for e-commerce businesses, especially during high-traffic events. Streamlined checkout experiences help minimize drop-offs and increase conversion rates. Failed transactions due to poor payment processing frustrate customers and result in lost revenue opportunities.

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Consequences of ineffective payment systems

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During high-traffic events, shoppers have little patience for delays or declined transactions. The inability to process payments efficiently can quickly turn excitement into frustration, causing customers to abandon their carts and seek alternatives.

Loss of sales despite effective marketing

Retailers invest heavily in promotions to attract shoppers, but an inefficient payment system can undermine these efforts. If customers encounter transaction failures, slow processing times, or technical glitches, they may abandon their purchase and turn to competitors.

Damage to brand reputation

A poor checkout experience doesn’t just impact immediate sales—it affects long-term brand perception. Customers who struggle with payment issues are more likely to leave negative reviews and hesitate to return for future purchases. Retailers must prioritize a smooth, reliable checkout process to retain customer loyalty.

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Preparing for Consumers Day

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As one of the biggest shopping events in Brazil, Consumers Day presents a major opportunity for retailers to maximize sales. To maximize success, businesses must ensure their payment infrastructure is ready to handle high transaction volumes and meet customer expectations.

Assessing and upgrading payment infrastructure

Retailers must evaluate their payment systems well in advance to ensure they can handle increased traffic. Identifying and addressing bottlenecks, optimizing payment processing speeds, and ensuring seamless integrations with financial partners are key steps in preparing for promotional peaks.

Offering multiple payment options

Consumer preferences vary, and providing diverse payment methods can significantly boost conversion rates. Accepting credit cards, digital wallets, Buy Now Pay Later (BNPL), and instant payment methods like Pix ensures accessibility and caters to a wider audience.

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Maximizing revenue with Yuno's payment orchestration

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Yuno offers a unified payment orchestration solution that enables businesses to manage and optimize transactions across multiple providers seamlessly. Retailers can benefit from:

• Smart routing to improve authorization rates and reduce failed transactions.
• A secure and scalable infrastructure designed to support high-demand events.
• Fraud prevention tools that safeguard transactions during promotional periods.

As Consumers Day continues to grow in importance, ensuring a seamless payment experience can be the difference between a successful event and a missed opportunity. Partnering with Yuno allows businesses to scale efficiently, improve checkout experiences, and maximize revenue during peak shopping periods.