Online, every transaction gets a routing decision. At the counter, the acquirer that owns the terminal makes it. See how Yuno brought multi-acquirer routing to the point of sale, and what it changes for approval, MDR and reconciliation in store.

Consumers spend $44.5 trillion a year with merchants worldwide. Only 15% of it moves through digital channels, where most payments strategy lives. The other 85% still moves at the counter, on one acquirer per terminal, with no routing and no backup when a host fails. Digital commerce grows faster, but the gap does not close.
So the question is not whether the counter deserves attention. It is why nothing changed there while online payments got a decision engine.
Designed for Heads and VPs of Payments, CFOs tracking cost of acceptance, and retail and operations leaders. It also fits a founder taking a first in-person payment on a phone. You do not need an online channel to get value from it: if a card gets tapped at your counter, this session covers your approval rate, your MDR and your reconciliation.

Rasheed leads Yuno's in-person payments work, extending the orchestration layer from online checkouts to the physical terminal. He has spent the last five years building and scaling payments and AI products. Before taking on the POS line, he ran Yuno's commercial operation in Mexico.
See how AI agents can transform your payment stack.