New York City, New York — May 5 2026 — Yuno, the global financial infrastructure platform, today announced a partnership with Tabby, the Saudi Arabia–headquartered financial services app. With this integration, Yuno merchants can now offer Tabby's payment plans to consumers at checkout. As the largest player in the Buy Now, Pay Later (BNPL) market, Tabby counts two out of every three adults in the Kingdom of Saudi Arabia and the United Arab Emirates as a registered user, with a shopper base totalling over 25 million and over $17 billion in annualized transaction volume.
Credit card penetration remains relatively low across the GCC, where financial services are often designed around Sharia-compliance, avoiding interest-based lending. BNPL solutions like Tabby offer a modern alternative, enabling consumers to manage their spending with greater flexibility. For businesses this translates into higher conversion rates, larger basket sizes and access to Tabby's high-intent shopper base.
"The MENA region is incredibly unique in that it has a massive shopper population, many of whom are relatively speaking, underbanked. BNPL functionality ensures merchants can follow Sharia principles while enabling consumers to split their payments over time," said Juan Pablo Ortega, Co-founder and CEO, Yuno. "Tabby is the brand that consumers trust and working with them means our merchants can meet customer demand and materially increase revenue."
For Yuno merchants looking to enter Saudi Arabia or the UAE, this integration removes the most common pain point of trying to get access to a trusted local payment method that customers already use. When a merchant joins Yuno, Tabby is automatically available to them as part of the payment stack from day one.
"When a merchant joins Yuno and adds Tabby, they are not starting from scratch. The majority of their customers are already on our platform," said Zain Khan, Senior Director Business Development, Tabby. "That means faster underwriting, lower rejection rates, and a smoother experience. For merchants expanding into Saudi or the UAE, that kind of reach isn't something you can replicate quickly on your own."
Yuno merchants interested in enabling Tabby at checkout can work with their Yuno account team directly.
About Tabby
Tabby is a financial technology company that helps millions of people in the Middle East to stay in control of their spending and make the most out of their money. Over 50,000 global brands and small businesses, including SHEIN, Amazon, Adidas, IKEA, H&M, Samsung and Noon use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is headquartered in Riyadh and serves Saudi Arabia, the UAE and Kuwait. Tabby's latest secondary sale of shares resulted in an implied valuation of $4.5 billion.
