# Optimize your gaming payments (Gaming)

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In gaming, payments are a core monetization lever — microtransactions, in-app purchases, and subscriptions only convert when checkout works in real time, everywhere. Yuno helps studios, publishers, and digital marketplaces lift approvals, add local methods, reduce fraud, and process high volumes with payment orchestration on a single platform.

## Why payments break in gaming
In-game purchases, microtransactions, subscriptions, top-ups, and cross-border activity introduce unique complexity. Common challenges include:
- High cart abandonment from friction or missing alternative payment methods (APMs) gamers expect
- Failed recurring payments on subscriptions and in-app purchases
- High decline rates, with a single PSP leaving real-time purchases exposed to outages and spikes
- Synthetic fraud, account takeovers, and false declines
- App store fees of up to 30% eroding in-app purchase margins
- Revenue locked in closed marketplaces and reseller channels
- Slow time to market when launching new regions or payment methods
- When payments fail, players churn instantly.

## How Yuno solves gaming payments
### Increase approval rates for in-game purchases and subscriptions
Yuno routes every transaction to the best-performing provider based on region, issuer, and real-time conditions.
- Domestic-first routing to local acquirers to lift approvals
- Higher approval rates across regions and issuers
- Resilience during PSP outages
### Add the local and alternative payment methods gamers expect
Activate 1,000+ global and local payment methods across 190+ countries through one API or no-code dashboard, built for a tech-savvy player base that prefers APMs.
- Digital wallets and instant bank rails
- Pix, UPI, PSE, SEPA
- BNPL and cash-based digital flows
- Local gaming-preferred methods
- Fast, mobile-first checkout in local currencies and languages
- Launch in new regions in days, not months
### Reduce fraud without blocking legitimate players
Gaming is high-velocity and high-risk. Dynamic fraud controls adapt by region, player behavior, and payment type, cutting losses without turning away good players.
- Configurable fraud conditions by region, player behavior, and payment type
- Metadata-driven rules for sharper decisioning
- 3DS optimization and network tokenization
- Geo-adaptive rules
- 1-click integration of global fraud partners
### Recover failed and recurring payments
A failed payment in gaming is lost revenue and a churned player. Yuno recovers transactions that would otherwise fail, including the recurring charges behind subscriptions and in-app purchases.
- Automatic retries and fallback routing
- Recovery of failed and declined transactions
- Resilient recurring billing for subscriptions and in-app purchases
- Real-time monitoring and anomaly alerts
### Bring Yuno into your in-app purchases with SDK Lite
Store billing can take up to 30% of every in-app purchase. Yuno SDK Lite brings full payment capability into your app, reducing that dependence so you keep more of every transaction.
- Alternative payment methods (APMs) inside the app
- Automatic retries and recovery on failed payments
- Recurring payments and subscriptions on APMs
- Configurable fraud conditions
### One platform for all payment operations
Orchestrate routing, settlement, fraud, and reconciliation across regions and platforms.
- One dashboard across regions and platforms
- Unified reporting and automated reconciliation
- Centralized routing, settlement, and fraud

## What gaming companies achieve with Yuno
- $5–15M/yr Revenue uplift (modeled at ~$500M GMV)
- 30–40% local conversion uplift
- 3% lift in acceptance rates
- Zero-day integration for providers
- Smart retries and failover

## Customer spotlight
NetEase Games serves players across dozens of markets with very different payment preferences — from wallets and cash-based top-ups to gift cards and BNPL, including many players who are unbanked. With Yuno, NetEase brings those methods together on a single platform and focuses on a smoother checkout experience rather than managing integrations market by market.